Dr. George Weathersby to speak at Babson College Forum for Innovation

Dr. George B. Weathersby, Chairman and CEO of Genesys Solutions LLC, will present at Babson’s renowned “Innovation 2.0 Summit” which is scheduled to take place at the Babson Executive Conference Center in Wellesley, MA from March 27 – 28, 2008.  The Babson Innovation 2.0 Summit is an invitation-only event that will bring together some of the world's brightest minds in the field of innovation.  During the two-day workshop Dr. Weathersby will join leading innovators from companies such as Bank of America, Intel, Partners HealthCare, NASA, and Herman Miller to provide participants with first-hand, in-the-trenches advice on how to lead innovation to differentiate their organizations.

Dr. Weathersby’s remarks will describe how “Benchmarking Innovation” was implemented at some of the world’s large and complex organizations such as the U.S. Navy, U.S. Trust Company of New York, J. Walter Thomson, Raytheon and King Pharmaceuticals to develop and sustain the innovation capabilities of their people by first putting in place a process which enabled everyone to understand and willingly adopt the right behaviors to enable successful innovation.  During his presentation he will address how leadership can empower their people--from the boundaries to the center and from the bottom to the top of their organization—to understand, willingly adopt and accelerate the behaviors necessary to foster innovation.  He will also address how leadership can benchmark their organization's current innovation behaviors and emulate the best practices which already exist in their own organizations.  Dr. Weathersby will provide examples of how any organization can apply Genesys’ innovation behavior measurement as a forcing mechanism to drive innovation behavior deep into its infrastructure and create a unique and sustained innovation culture in any organization.